Van Toffler produced, Lauren Lazin executive-produced and directed, and Chuck Thompson wrote and exec-produced. The series promises archival interviews and concert footage along with contemporary commentary that “embraces the impact of soft rock while acknowledging the cringey excesses that sometimes led it astray” - “Sometimes When We Cringe” having apparently been rejected as a title - “and a review of its continuing power over a new generation found everywhere from hip-hop samples and radio remakes to superhero soundtracks and TikTok posts.” Verified soft-rock vets showing up for discussion include Loggins, Toni Tennille, Rupert Holmes, Dan Hill, Ray Parker Jr.
Among those interviewed for the series, not all of them soft-rockers themselves by trade: Sheryl Crow, Stewart Copeland of the Police, Run DMC’s Darryl “DMC” McDaniels, Susanna Hoffs, LA Reid, Richard Marx, Robert “Kool” Bell, Verdine White and, as seen in the trailer (above), Variety‘s Owen Gleiberman.
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